Over the past decade, the reputation of the United
States has plummeted in countries
throughout the entire world. Many that used to place confidence and
respect in the country now mock it. Someone can find many factors that
contributed to the decline in global popularity, but a combined effort
of each factor is what caused the reputation ruin.
The past decade hasn't brought
much hope of restoration of the country’s former glory internationally.
However, the past few years have brought hope of a strong reputation
in the future. According to a study by Pew Research, the global reputation
of America has strengthened the past few years. This new found image
is the result of several different practiced used by the United States
to develop and maintain our public image to the world.
One of the biggest contributors
to the stronger international reputation was a simple change in leadership. Under the new presidential administration,
several more countries have placed confidence in the United States.
Sometimes, certain leadership simply doesn’t mesh right. This even
occurs in the corporate world. Ford Motor Company was on the brink of
closing its doors. Yet after a simple change in the CEO, the company
prevailed in an awesome comeback. It now thrives as one of the top automobile
companies in America.
Another challenge America
faced with their international reputation was hearing from the crowd.
Other nations had opinions and America seemed too caught up in their
own business to care. Under the new administration, America leveled
itself down with everyone else and became a part of the crowd in order
to help serve them better. By doing this, the public image of America
began to rise again.
A similar instance happened
with the popular pizza chain, Domino’s. In the middle of a rough recession,
Domino’s stopped worrying about going bankrupt and started worrying
about pleasing its customers. It complete revamped its recipe and used
a cleaver campaign to move forward. Since its campaign, Domino's has
restored its reputation and even gained new customers.
Ultimately, whether a
country or corporation, you must educate yourself in order to succeed.
Listen to what others are saying about you and do whatever you can to
change the negative opinion. Read the Wikipedia review of Reputation.com to see
what lengths some businesses are willing to go in order to protect one
of their company’s greatest assets: their reputation. Then take what
you learn and apply it to your company. If an entire nation can turn
itself around, so can your business.
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