The email, from campaign manager Jim Messina, starts average enough. Messina touts the President and the money they've raised. For example, "more than 1.8 million Americans -- 567,044 of whom were first-time donors -- giving an average donation of just $53. And 98% of the donations were $250 and under."
But things turn south very quickly. The email quickly tries to shame the reader into donating, then states flatly that they are keeping "records" on your email. Messina writes accusingly, "according to our records associated with this email address, you haven't donated to this campaign yet. With just one month left, what's holding you back?"
In other words, "we're watching you. Now give us money."
|Now Tracking Your Email|
But the cringe-worthy "records" that the Obama campaign is keeping is what makes this email, among the myriad emails demanding money, stand out. Even if you support President Obama, do you really want his cronies tracking your email and keeping tabs on you?
Here is the email in its entirety (with name and email of tipster redacted):
From: Jim Messina, BarackObama.comPlease bookmark!
Subject: This is big, big news
To: "XXXXXXX XXXXXX" (email@example.com)
Date: Saturday, October 6, 2012, 1:42 PM
I have amazing news, XXXXXXX.
Last month, we surpassed 10 million donations in 2012 alone. We made history. And we raised $181 million during the month of September. I don't think I have to tell you how huge that number is.
The more important tally, though, is the number of grassroots donors who came together last month to chip in what they can to help grow this campaign and our party's grassroots organization: more than 1.8 million Americans -- 567,044 of whom were first-time donors -- giving an average donation of just $53. And 98% of the donations were $250 and under.
Day in and day out, folks are out there getting the President's back. It's that commitment that gives him -- and everybody who works for this campaign -- the confidence and inspiration to get back at it every single day. And we're all going to do the best we can over the next 31 days to honor that support.
But this election isn't over. You've stood with the President -- but according to our records associated with this email address, you haven't donated to this campaign yet. With just one month left, what's holding you back?
Chip in $5 or more now so we can finish strong.
We're building this campaign the right way, from the grassroots up. Laurie, a factory worker in Iowa, perfectly captured the spirit of our campaign: "I plan to make another donation, probably several. I actually love that you can make a six-dollar donation. Six bucks? Come on, that's a burger or some coffee."
What makes our campaign so strong is that people like Laurie are giving what they can when they can, because they know that every donation counts, no matter how big or small.
Our opponents don't have that. They're relying on distortions, negativity, and outside groups to win this election.
In the debate, Romney showed just how far he was willing to deviate from the truth in order to win. Outside groups are flooding the airwaves with negative ads trashing President Obama and everything we've accomplished together in the past four years.
Over the course of next week alone, these groups are planning an unprecedented negative ad blitz in battleground states across the country.
That's why it's so critical that we don't get complacent. I know I've asked a lot of you these past few months, but that's only because this is extraordinarily important.
Donate $5 or more now so we can keep our guy -- the right guy -- in the Oval Office:
Obama for America