Sunday, July 10, 2011

Romney's Ad Men

Former Massachusetts Governor Mitt Romney might have state run health care on his record, which should probably be the death of him, but he has something even stronger in his current campaign for President: ad men sent from heaven.

Whether it be his "bump in the road," or "Allentown" advertisements that have made their rounds on both the Internet and television, his economic messaging has impressed me greatly, and has separated his voice strongly from the rest.

I think the reason for his advertising success, besides his gigantic war chest, is the fact everyone knows about Mitt Romney's background - CEO of the Winter Olympic games in 2002 and Governor of Massachusetts - so he doesn't have to introduce himself to voters like Bachmann and Pawlenty have to. Allowing him plenty of early time to focus on his economic strengths.

Regardless of how Romney's fundraising hauls go, if his team continues to design and release advertisements that dominate the airwaves and impact primary voters, his road to the nomination might be eaiser than previously thought.

What say you?

No comments:

Post a Comment