Crews continued to battle a massive fire raging on the Seaside Park, N.J. boardwalk on Thursday evening.
The fire started at the iconic Kohr’s Frozen Custard at 1800 Boardwalk at around 2:15 p.m., officials said. It quickly reached five alarms before jumping to a sixth shortly before 4 p.m.
Multiple witnesses who work in the shops surrounding the ice cream shop told CBS 2 that they heard a series of popping noises from under the boardwalk attached to the shops before the fire broke out.
Then they said they saw flames erupting from electrical wires under the boardwalk, starting a small fire that spread into the custard shop, which fueled what developed into an inferno.
The fire spread to several neighboring buildings, and black smoke was billowing into the sky.