Salon and internet 'progressives' have had enough. Salon ran an article in late 2013 calling the practice 'Heterosexist and Juvenile.' And that was just the headline.
Author Mark Joseph Stern has decided to launch an attack on the practice, which often elicits cheers from the crowd and kisses from happy couples.
At best, the kiss cam reinforces heterosexual norms and excludes gay people. At worst, it mocks same-sex affections and creates an atmosphere of homophobia.
Others on Twitter were quick to come up with the same conclusions:
Ugh. What a load of nonsense. RT @erinrileyau: The Suns have a kiss cam. I hate this sexist, heterosexist bullshit. @afl, I expect better
— Preston Towers (@prestontowers) March 15, 2014
@Mets @SBNation the mets kiss cam is homophobic. Can we get some media coverage on this?
— Giani Suarez (@gmoneyy187) April 16, 2015
The Canadian Globe and Mail comes to a similar conclusion, stating that despite the fact that "The ballpark has two nights designated specifically for gay fans and even had an openly lesbian U.S. Senator throw out the first pitch at a recent game." The act of having heterosexual couples kiss is still homophobic.
Their solution is not terribly practical, however:
But in regard to the kiss-cam conundrum, there’s a simple choice: Kill the tradition altogether or start featuring people of the same sex kissing. At this point, including gay couples in the fun is simply the sporting thing to do.