If you thought PETA (People for the Ethical Treatment of Animals) was crazy before, this takes it to a new level. The group is now going after fictional characters.
PETA released a new ad this week, slamming Mario (better known as "Super" Mario), a popular video game character that is considered the face Nintendo. He has been in existence since 1981 and has "worn" fur repeatedly, including 1988's Super Mario Bros. 3 and in the new "Super Mario 3D Land."
The liberal group has taken exception to Super Mario's attire and has released a picture of him beheading an animal while wearing fur. Anger is evident on his face and Mario is covered in blood. You can see the image below:
Additionally, the game does not state whether Super Mario is actually wearing the "skin" of an animal, or if it is merely a suit that mimics an animal with human-made fibers. Whether PETA took this into consideration is unknown.
In previous outings, Super Mario has also donned a human-sized frog costume, as seen below: